Help a niche brand, with low awareness, low budgets and significant in-store competition breakthrough and turn bread lovers into ACE loyalists.
Our target consumer is an adventurous food experimenter that sees baguettes as an important part of entertaining—but only on weekends and special occasions. During the week however, she’s quick to revert to using pre-packaged bread—something she deems more appropriate for the everyday.
ACE Baguettes aren’t just ‘bread’, they’re multi-sensorial satisfaction. From the squeeze test to the smell; from the crunch to the melt in your mouth chew, ACE baguettes let you to savour every moment. Something you and your family deserve to experience every day of the week.
Sales (+35%) and purchase intent (+84%) increased dramatically during the campaign. Household penetration and brand awareness also increased 14% year over year.